architectural programming durek concept diagram

So, alongside Ramboll consultancy, we developed a digital platform with design that carefully considers colour, space, and narrative towards an impactful user experience. To create a clear view of the codes required to influence behaviour change in different human groups, we mapped this spectrum of discourses against human-based segmentations.īut these findings were useless if not communicated to the community with power and clarity. Through semiotic research and expert interviews, we collected human insights to inform more empathetic narratives around decarbonisation. So, while the technical assessment was underway, Space Doctors got to work finding ways to connect to people’s lived experiences across the six new cities. We needed to pinpoint the barriers, triggers, and levers which could help to ensure that this technical investment was always embedded within human awareness. So, the BEIS City (heat) Decarbonisation Delivery Programme (CDDP) is being urgently extended to six new UK cities. Unsurprisingly, heating is our biggest use of energy in the UK. By applying relentlessly human-led techniques in behavioural sciences, semiotics, and storytelling to a central government context, Space Doctors helped BEIS to decode the contexts around their decarbonisation projects with fresh empathy, energy and expertise. Green technological advances don’t have much impact without an activated people movement behind them.

The humanity of heat How Space Doctors used commercial methodology to fuse technical intervention with human behaviour for the Department for Business, Energy and Industrial Strategy (BEIS)

Architectural programming durek concept diagram